Blueprint

Blueprint

Blueprint

Intro

Blueprint is a commercial website designed for trucking companies seeking a more effective and scalable approach to driver hiring. The platform presents a clear value proposition focused on attracting CDL drivers without relying on job boards or traditional recruiters.

Deliverables:

UI/UX Design

UI/UX Design

Website Design

Website Design

Brand Strategy

Brand Strategy

Content

Content

Year

/

2025

Year

/

2025

Year

/

2025

Client

/

Blueprint

Client

/

Blueprint

Visit Website

Visit Website

Visit Website

Goal

The primary goal of the project was to communicate a proven, structured hiring system while building credibility and trust from the first screen. The interface emphasizes clarity, strong messaging, and conversion-focused content to quickly explain how the system works and why it stands out in a competitive market.

Process

The user experience was designed around a straightforward journey: understanding the problem, learning the solution, and taking action. Clear calls to action, concise copy, and a logical content hierarchy guide users toward booking a strategy call, while the dark, high-contrast visual style reinforces a modern, confident brand identity.

As a result, the website delivers a focused, high-conversion interface that supports business goals and simplifies complex information. The project demonstrates my ability to design product-driven marketing websites that combine UX strategy, clear communication, and visually impactful design.

As a result, the website delivers a focused, high-conversion interface that supports business goals and simplifies complex information. The project demonstrates my ability to design product-driven marketing websites that combine UX strategy, clear communication, and visually impactful design.

As a result, the website delivers a focused, high-conversion interface that supports business goals and simplifies complex information. The project demonstrates my ability to design product-driven marketing websites that combine UX strategy, clear communication, and visually impactful design.

Next work

Valpaint

Valpaint

Next work

Valpaint

Ready to work together? Let's talk about freelance projects, collaborations, and full-time roles.

work@viarica.art

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Ready to work together? Let's talk about freelance projects, collaborations, and full-time roles.

work@viarica.art

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Ready to work together? Let's talk about freelance projects, collaborations, and full-time roles.

work@viarica.art

Copy Email

Copied