Intro
MapleRoute is a commercial logistics website designed to showcase a coast-to-coast freight network across Canada. The project focuses on presenting regional transportation services with a strong geographic identity while clearly communicating reliability, scale, and operational expertise.
UI/UX Design
Website Design
Product Design
Graphic Design
Goal
The main objective of the project was to create a visually powerful landing experience that anchors the user in a specific region while clearly explaining the logistics value proposition. The interface highlights key routes, strategic locations, and service coverage, helping users quickly understand how freight moves from major ports through critical inland corridors.
Process
The user experience incorporates horizontal scrolling to guide users through regions from west to east, reinforcing the idea of a continuous coast-to-coast network. A timeline with navigation dots at the bottom of the page visually represents each province and allows users to track progress and quickly jump between locations, making the journey intuitive and engaging.
