Maple Route

Maple Route

Maple Route

Intro

MapleRoute is a commercial logistics website designed to showcase a coast-to-coast freight network across Canada. The project focuses on presenting regional transportation services with a strong geographic identity while clearly communicating reliability, scale, and operational expertise.

Deliverables:

UI/UX Design

UI/UX Design

Website Design

Website Design

Product Design

Product Design

Graphic Design

Graphic Design

Year

/

2026

Year

/

2026

Year

/

2026

Client

/

Maple Route

Client

/

Maple Route

Visit Website

Visit Website

Visit Website

Goal

The main objective of the project was to create a visually powerful landing experience that anchors the user in a specific region while clearly explaining the logistics value proposition. The interface highlights key routes, strategic locations, and service coverage, helping users quickly understand how freight moves from major ports through critical inland corridors.

Process

The user experience incorporates horizontal scrolling to guide users through regions from west to east, reinforcing the idea of a continuous coast-to-coast network. A timeline with navigation dots at the bottom of the page visually represents each province and allows users to track progress and quickly jump between locations, making the journey intuitive and engaging.

As a result, the website delivers a strong, confident interface that combines immersive visuals with practical functionality. The project demonstrates my ability to design location-based, B2B digital experiences that balance brand presence, information architecture, and conversion-focused UX.

As a result, the website delivers a strong, confident interface that combines immersive visuals with practical functionality. The project demonstrates my ability to design location-based, B2B digital experiences that balance brand presence, information architecture, and conversion-focused UX.

As a result, the website delivers a strong, confident interface that combines immersive visuals with practical functionality. The project demonstrates my ability to design location-based, B2B digital experiences that balance brand presence, information architecture, and conversion-focused UX.

Previous work

Petit Délice

Petit Délice

Previous work

Petit Délice

Next work

Idigital

Idigital

Next work

Idigital

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Ready to work together? Let's talk about freelance projects, collaborations, and full-time roles.

work@viarica.art

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Ready to work together? Let's talk about freelance projects, collaborations, and full-time roles.

work@viarica.art

Copy Email

Copied