Intro
As part of this project, I designed a product catalog for Valpaint decorative paints for the 2026 collection. The catalog is intended to present the company’s range, color solutions, and surface textures, and is used as a marketing and commercial tool for working with clients and partners.
Year
/
2025
Client
/
Valpaint
Goal
The goal of the project was to create a modern and visually refined catalog that reflects the premium positioning of the Valpaint brand, presents color palettes and decorative surface effects in a clear and structured way, and ensures intuitive navigation for interior designers, architects, and end clients.
Process
The workflow included defining the catalog structure (cover, visual spreads, and color sample pages), editing and color-correcting photographs and enhancing images using AI in Adobe Photoshop, and designing the final catalog layout in Adobe InDesign with a focus on typography, grid systems, and print-ready file preparation.
