Intro
Le Petit Délice is a commercial website for an artisan pastry brand specializing in custom cakes for various occasions. The project focuses on showcasing a premium product and creating an emotional connection between the brand and the user through refined visual aesthetics and a thoughtfully designed user experience.
Website Design
UI/UX Design
Brand Strategy
Graphic Design
Goal
The main goal of the project was to design an interface that highlights handcrafted quality, simplifies cake selection by occasion, and builds trust in the brand. A key challenge was maintaining a balance between visual expressiveness and functionality without overwhelming the user.
Process
As part of the project, I designed the menu page structure, mapped the user journey, created the UI for the product catalog and filters, and established a clear visual hierarchy. Special attention was given to creating a cohesive brand atmosphere that reflects the values of the artisan approach.
